“First a letter in the post arrives out of the blue from these guys in Glasgow. It's about another website we run, and they're offering to do a free website health check. Oh, all right, then, we said. Sure enough, a couple of days later a two page report is attached on an email to us. It’s a ‘no obligation’ bit of work. And it contains some really interesting stuff. OK, so they’re in the business of SEO, and they’re looking for clients – but how often do you find a company who will go the extra mile right at the outset of any relationship and before any commitment is made? We’ve never met them but we are impressed!”